Concepedia

Promotion Planning

Promotion Planning is a strategic retail inventory management activity that involves the systematic design, scheduling, and optimization of promotional initiatives to influence product demand, differentiate from routine sales activities by its time-bound and incentive-driven nature, and align inventory levels with anticipated demand fluctuations.

98

Publications

5.9K

Citations

227

Authors

126

Institutions

Publications per year

2017–2026

19

Parents

Publications

98

Health promotion planning: An educational and environmental approach

Sally L. Lusk · Patient Education and Counseling · 1992 · 1.4K citations · Full text

, , +9

Gender and Promotion in Segmented Job Ladder Systems

Thomas A. DiPrete, Whitman T. Soule · American Sociological Review · 1988 · 172 citations

, , +14

SKU demand forecasting in the presence of promotions

Özden Gür Ali, Serpil Sayın, Tom Van Woensel et al. · Expert Systems with Applications · 2009 · 158 citations

, , +12

The Impact of Linear Optimization on Promotion Planning

Maxime C. Cohen, Ngai-Hang Zachary Leung, Kiran Panchamgam et al. · Operations Research · 2017 · 150 citations

, , +17

Photovoice With Vulnerable Populations: Addressing Disparities in Health Promotion Among People With Intellectual Disabilities

Janine M. Jurkowski, Amy Paul‐Ward · Health Promotion Practice · 2007 · 143 citations

, , +15

1–5 of 98

Authors

227

  1. GP
    Georgia Perakis

    Massachusetts Institute of Technology, United States

    3 publications · 192 citations

    3

    h-index

  2. KP
    Kiran Panchamgam

    Oracle (United States), United States

    3 publications · 192 citations

    3

    h-index

  3. SB
    Setareh Borjian Boroujeni

    Massachusetts Institute of Technology, United States

    2 publications · 42 citations

    2

    h-index

  4. YT
    Yong Tan

    University of Washington, United States

    2 publications · 33 citations

    2

    h-index

  5. LB
    Lennart Baardman

    University of Michigan, United States

    2 publications · 42 citations

    2

    h-index

1–5 of 227

Institutions

126

  1. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    5 publications

    234 citations

  2. City University of Hong Kong

    Hong Kong, Hong Kong

    3 h-index

    3 publications

    191 citations

  3. University of Washington

    Seattle, United States

    3 h-index

    4 publications

    105 citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    3 h-index

    3 publications

    124 citations

  5. Oracle (United States)

    Austin, United States

    3 h-index

    6 publications

    384 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    7 publications

    465 citations

  7. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    1.4K citations

  8. Nanjing University

    Nanjing, China

    2 h-index

    2 publications

    33 citations

1–8 of 126

Venues

  1. European Journal of Operational Research

    7 publications · 307 citations

    7

    h-index

  2. Marketing Science

    7 publications · 583 citations

    7

    h-index

  3. Journal of Retailing and Consumer Services

    4 publications · 111 citations

    4

    h-index

  4. Journal of Retailing

    3 publications · 290 citations

    3

    h-index

  5. Expert Systems with Applications

    3 publications · 234 citations

    3

    h-index

1–5