Expert Systems with Applications · 2004 · 94 citations · 27 references
BusinessInformation SystemsMarketingE-commerce RetailingE-commerce SystemsSales ManagementDigital PromotionE-commerce MarketingPersonalizationPersonalized MarketingSales OperationsSales PromotionOnline Promotion AnalyticsPersonalized Promotion OptimizationPromotion PersonalizationSales Promotion EffectivenessSales Promotion Strategy
27
L. A. Zadeh · Information and Control · 1965 · 66.1K citations
Data mining: concepts and techniques
Jiawei Han, Micheline Kamber · Choice Reviews Online · 2012 · 28.9K citations
Fast algorithms for mining association rules
Rakesh Agrawal, Ramakrishnan Srikant · 1998 · 10.8K citations
Finding groups in data: an introduction to cluster analysis
Choice Reviews Online · 1991 · 10.6K citations