Promotion Personalization is a data-driven method within promotion analytics that tailors promotional offers to individual consumers based on their behavioral, demographic, and contextual attributes, distinguishing it from broad-segment or mass promotion strategies by its focus on micro-level customization at the individual user level.
11
Publications
671
Citations
20
Authors
22
Institutions
Publications per year
2017–2026
1
Publications
11
Customizing Promotions in Online Stores
Jie Zhang, Lakshman Krishnamurthi · Marketing Science · 2004 · 212 citations
Applying neural computing to target marketing
Jacob Zahavi, Nissan Levin · Journal of Direct Marketing · 1997 · 123 citations
Data mining and personalization technologies
Philip S. Yu · 2003 · 58 citations
1–5 of 11
Authors
20
- JZ
3
h-index
- NL
3
h-index
- PS
2
h-index
- DR
2
h-index
- HJ
2
h-index
1–5 of 20
Institutions
22
Tel Aviv University
Tel Aviv, Israel
3 h-index
6 publications
340 citations
University of Groningen
Groningen, The Netherlands
2 h-index
3 publications
164 citations
Northwestern University
Evanston, United States
1 h-index
1 publications
212 citations
University of Michigan
Ann Arbor, United States
1 h-index
1 publications
212 citations
IBM (United States)
Armonk, United States
1 h-index
1 publications
58 citations
Universidad Torcuato Di Tella
Buenos Aires, Argentina
1 h-index
1 publications
25 citations
Data Management (Italy)
Milan, Italy
1 h-index
1 publications
123 citations
Ross School
East Hampton, United States
1 h-index
1 publications
212 citations
1–8 of 22
Venues
- Journal of Direct Marketing
JDM · 3 publications · 170 citations
3
h-index
- ACM Transactions on Interactive Intelligent Systems
TIIS · 1 publications · 10 citations
1
h-index
- Expert Systems with Applications
1 publications · 94 citations
1
h-index
- Operations Research
1 publications · 25 citations
1
h-index
- Marketing Science
1 publications · 212 citations
1
h-index
1–5