Concepedia

Omnichannel Performance Analysis

Omnichannel Performance Analysis is a systematic analytical framework that evaluates the integration, consistency, and effectiveness of customer interactions across multiple channels—both digital and physical—distinguishing itself from single- or multichannel approaches by emphasizing seamless consumer experiences and unified performance metrics.

18

Publications

1.8K

Citations

49

Authors

40

Institutions

Publications per year

2017–2026

18

Parents

Publications

18

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Kusum L. Ailawadi, Paul Farris · Journal of Retailing · 2017 · 397 citations

, , +14

Toward a three-dimensional framework for omni-channel

Soroosh Saghiri, Richard Wilding, Carlos Mena et al. · Journal of Business Research · 2017 · 382 citations · Full text

, , +11

An Optimization Perspective of the Superiority of NOMA Compared to Conventional OMA

Zhiyong Chen, Zhiguo Ding, Xuchu Dai et al. · IEEE Transactions on Signal Processing · 2017 · 269 citations · Full text

, , +5

Omnichannel business research: Opportunities and challenges

Yang Chen, Christy M.K. Cheung, Chee-Wee Tan · Decision Support Systems · 2018 · 140 citations · Full text

, , +12

The effects of BOPS implementation under different pricing strategies in omnichannel retailing

Ruixiao Kong, Li Luo, Liuxin Chen et al. · Transportation Research Part E Logistics and Transportation Review · 2020 · 92 citations

, , +13

1–5 of 18

Authors

49

  1. XD
    Xuchu Dai

    University of Science and Technology of China, China

    2 publications · 283 citations

    2

    h-index

  2. ZD
    Zhiguo Ding

    University of Manchester, United Kingdom

    2 publications · 283 citations

    2

    h-index

  3. RZ
    Rui Zhang

    National University of Singapore, Singapore

    2 publications · 283 citations

    2

    h-index

  4. KL
    Kusum L. Ailawadi

    Dartmouth College, United States

    2 publications · 427 citations

    2

    h-index

  5. ZC
    Zhiyong Chen

    Chinese Academy of Sciences, China

    2 publications · 283 citations

    2

    h-index

1–5 of 49

Institutions

40

  1. Southwestern University of Finance and Economics

    Chengdu, China

    1 h-index

    1 publications

    140 citations

  2. Cranfield University

    Cranfield, United Kingdom

    1 h-index

    3 publications

    1.1K citations

  3. Georgia Institute of Technology

    Atlanta, United States

    1 h-index

    3 publications

    162 citations

  4. Universidad de Alcalá

    Alcalá de Henares, Spain

    1 h-index

    4 publications

    156 citations

  5. Jinan University

    Guangzhou, China

    1 h-index

    1 publications

    32 citations

  6. University of Arizona

    Tucson, United States

    1 h-index

    1 publications

    21 citations

  7. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    54 citations

  8. Florida State University

    Tallahassee, United States

    1 h-index

    2 publications

    42 citations

1–8 of 40

Venues

  1. Decision Support Systems

    4 publications · 240 citations

    4

    h-index

  2. 2

    h-index

  3. European Journal of Operational Research

    2 publications · 91 citations

    2

    h-index

  4. Journal of Marketing

    JM · 1 publications · 30 citations

    1

    h-index

  5. Journal of Business and Industrial Marketing

    1 publications · 39 citations

    1

    h-index

1–5