Concepedia

Omnichannel Behavior Analysis

Omnichannel Behavior Analysis is a customer behavior analytics framework that integrates and examines consumer interactions across multiple interconnected channels to identify patterns, preferences, and decision-making trajectories unique to cross-channel engagement.

10

Publications

515

Citations

30

Authors

18

Institutions

Publications per year

2017–2026

9

Parents

Publications

10

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Paula Rodríguez–Torrico, Rebeca San José Cabezudo, Sonia San Martín Gutiérrez · Computers in Human Behavior · 2016 · 144 citations · Full text

, , +8

Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda

Carmen Gerea, Fernanda Gonzalez-Lopez, Valeria Herskovic · Sustainability · 2021 · 102 citations · Full text

, , +17

When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior

Mi Zhou, Dan Geng, Vibhanshu Abhishek et al. · Information Systems Research · 2020 · 58 citations

, , +16

Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model

Chenshuo Sun, Panagiotis Adamopoulos, Anindya Ghose et al. · Information Systems Research · 2021 · 52 citations

, , +14

Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review

Kishor Chandra Sahu, Mohammed Naved Khan, Krishna Das Gupta · Journal of Internet Commerce · 2021 · 45 citations

, , +13

1–5 of 10

Authors

30

  1. NZ
    Nitin Zaware

    1 publications · 12 citations

    1

    h-index

  2. AM
    Ana Mosquera de la Fuente

    Universidad de La Rioja, Spain

    1 publications · 36 citations

    1

    h-index

  3. PR
    Paula Rodríguez–Torrico

    Universidad de Burgos, Spain

    1 publications · 144 citations

    1

    h-index

  4. JS
    Jong Soo Kang

    Business School Lausanne, Switzerland

    1 publications · 14 citations

    1

    h-index

  5. HK
    Hyunjung Kim

    Sogang University, South Korea

    1 publications · 14 citations

    1

    h-index

1–5 of 30

Institutions

18

  1. Seoul School of Integrated Sciences and Technologies

    Seoul, South Korea

    1 h-index

    2 publications

    28 citations

  2. Universidad de Burgos

    Burgos, Spain

    1 h-index

    2 publications

    288 citations

  3. New York University

    New York, United States

    1 h-index

    2 publications

    104 citations

  4. Universidad de La Rioja

    Logroño, Spain

    1 h-index

    4 publications

    144 citations

  5. Indiana University Bloomington

    Bloomington, United States

    1 h-index

    1 publications

    38 citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    2 publications

    116 citations

  7. Business School Lausanne

    Chavannes, Switzerland

    1 h-index

    2 publications

    28 citations

  8. Emory University

    Atlanta, United States

    1 h-index

    1 publications

    52 citations

1–8 of 18

Venues

  1. Information Systems Research

    ISR · 2 publications · 110 citations

    2

    h-index

  2. Sustainability

    2 publications · 116 citations

    2

    h-index

  3. Journal of Internet Commerce

    1 publications · 45 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 144 citations

    1

    h-index

  5. Journal of Promotion Management

    JPM · 1 publications · 36 citations

    1

    h-index

1–5