Concepedia

Mi Zhou

MZ

4

Publications

175

Citations

4

H-Index

2020

Active since

Affiliations

University of British Columbia(Current)

Carnegie Mellon University

Mi Zhou is an author at University of British Columbia specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementFinanceFintechBusinessEducationE-learningAdvertisingEngineeringData Science

Publications per year

2020–2023

4

Publications

4

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou, George H. Chen, Pedro Ferreira et al. · Journal of Marketing Research · 2021 · 91 citations

E-learning, Engineering, Machine Learning +28

When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior

Mi Zhou, Dan Geng, Vibhanshu Abhishek et al. · Information Systems Research · 2020 · 57 citations

Customer Satisfaction, Digital Marketing, Online Customer Behavior +18

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou, George H. Chen, Pedro Ferreira et al. · SSRN Electronic Journal · 2021 · 17 citations · Full text

Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity

Cheng Yi, Zhenhui Jiang, Mi Zhou · Production and Operations Management · 2023 · 10 citations · Full text

Rows per page

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