Concepedia

Native Ad Design

Native Ad Design is a methodological construct in advertising research that specifies the systematic arrangement of content, form, and functionality to create sponsored messages that seamlessly integrate with the surrounding editorial environment while maintaining disclosure, distinguishing it from other advertising design approaches through its emphasis on contextual congruence and non-disruptive user experience.

17

Publications

678

Citations

37

Authors

22

Institutions

Publications per year

2017–2026

12

Parents

Publications

17

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel Evans · Journal of Interactive Marketing · 2018 · 122 citations

, , +14

Camouflaging Church as State

Raul Ferrer Conill · Journalism Studies · 2016 · 109 citations

, , +13

Native Advertising and the Future of Mass Communication

Bartosz W. Wojdynski, Guy J. Golan · American Behavioral Scientist · 2016 · 99 citations

, , +14

Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts

Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis · Journal of Computer-Mediated Communication · 2019 · 73 citations · Full text

, , +17

Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance

Jihye Kim, Jaejin Lee, Yoo Jin Chung · Journal of Interactive Advertising · 2017 · 50 citations

, , +17

1–5 of 17

Authors

37

  1. NE
    Nathaniel Evans

    University of Georgia, United States

    2 publications · 161 citations

    2

    h-index

  2. BW
    Bartosz W. Wojdynski

    University of Georgia, United States

    2 publications · 138 citations

    2

    h-index

  3. CJ
    Chris Jay Hoofnagle

    University of California, Berkeley, United States

    1 publications · 29 citations

    1

    h-index

  4. AH
    Andrew Haines

    Yahoo (United Kingdom), United Kingdom

    1 publications · 15 citations

    1

    h-index

  5. EM
    Eduard Meleshinsky

    University of California, Berkeley, United States

    1 publications · 29 citations

    1

    h-index

1–5 of 37

Institutions

22

  1. University of Georgia

    Athens, United States

    3 h-index

    4 publications

    299 citations

  2. Grady Memorial Hospital

    Atlanta, United States

    2 h-index

    3 publications

    200 citations

  3. University of Florida

    Gainesville, United States

    2 h-index

    2 publications

    123 citations

  4. Ludwig-Maximilians-Universität München

    Munich, Germany

    1 h-index

    1 publications

    23 citations

  5. Western Illinois University

    Macomb, United States

    1 h-index

    1 publications

    73 citations

  6. University of Kentucky

    Lexington, United States

    1 h-index

    1 publications

    50 citations

  7. Swinburne University of Technology

    Melbourne, Australia

    1 h-index

    1 publications

    122 citations

  8. Massachusetts Institute of Technology

    Cambridge, United States

    1 h-index

    2 publications

    20 citations

1–8 of 22

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 42 citations

    2

    h-index

  2. Journal of Interactive Advertising

    3 publications · 72 citations

    2

    h-index

  3. American Behavioral Scientist

    ABS · 1 publications · 99 citations

    1

    h-index

  4. Journal of Computer-Mediated Communication

    JCMC · 1 publications · 73 citations

    1

    h-index

  5. Journal of Interactive Marketing

    JIM · 1 publications · 122 citations

    1

    h-index

1–5