Concepedia

Multichannel Segmentation

Multichannel Segmentation is a segmentation analysis framework that integrates and analyzes data from multiple interaction channels—such as online, offline, mobile, and social platforms—to identify distinct consumer segments based on cross-channel behavioral patterns, thereby enabling a more comprehensive and unified understanding of customer heterogeneity compared to single-channel approaches.

34

Publications

2K

Citations

113

Authors

73

Institutions

Publications per year

2017–2026

14

Parents

Publications

34

Mapping the Fine-Scale Organization and Plasticity of the Brain Vasculature

Christoph Kirst, Sophie Skriabine, Alba Vieites‐Prado et al. · Cell · 2020 · 407 citations · Full text

, , +17

Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension

Arne De Keyser, Jeroen Schepers, Umut Konuş · International Journal of Research in Marketing · 2015 · 149 citations

, , +14

Comparison of Data Preprocessing Approaches for Applying Deep Learning to Human Activity Recognition in the Context of Industry 4.0

Xiaochen Zheng, Meiqing Wang, Joaquín Ordieres‐Meré · Sensors · 2018 · 148 citations · Full text

, , +15

MRI Cross-Modality Image-to-Image Translation

Qianye Yang, Nannan Li, Zixu Zhao et al. · Scientific Reports · 2020 · 146 citations · Full text

, , +17

Segmenting multichannel consumers across search, purchase and after-sales

Sean Sands, Carla Ferraro, Colin Campbell et al. · Journal of Retailing and Consumer Services · 2016 · 115 citations

, , +12

1–5 of 34

Authors

113

  1. QY
    Qianye Yang

    University College London, United Kingdom

    3 publications · 191 citations

    3

    h-index

  2. YX
    Yan Xu

    Beihang University, China

    3 publications · 191 citations

    3

    h-index

  3. XF
    Xingyu Fan

    Chongqing University, China

    3 publications · 191 citations

    3

    h-index

  4. EC
    Eric Chang

    Microsoft Research Asia (China), China

    3 publications · 191 citations

    3

    h-index

  5. ZZ
    Zixu Zhao

    Chinese University of Hong Kong, Hong Kong SAR China

    3 publications · 191 citations

    3

    h-index

1–5 of 113

Institutions

73

  1. Beihang University

    Beijing, China

    2 h-index

    5 publications

    732 citations

  2. University of Ioannina

    Ioannina, Greece

    2 h-index

    8 publications

    320 citations

  3. Beacon Tech (Israel)

    Tel Aviv, Israel

    1 h-index

    1 publications

    146 citations

  4. Universidad Politécnica de Madrid

    Madrid, Spain

    1 h-index

    2 publications

    296 citations

  5. University of Milan

    Milan, Italy

    1 h-index

    2 publications

    74 citations

  6. University of Applied Sciences Upper Austria

    Wels, Austria

    1 h-index

    2 publications

    48 citations

  7. Institut Mondor de Recherche Biomédicale

    Créteil, France

    1 h-index

    2 publications

    814 citations

  8. University of Naples Federico II

    Naples, Italy

    1 h-index

    3 publications

    336 citations

1–8 of 73

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 244 citations

    3

    h-index

  2. Scientific Reports

    2 publications · 221 citations

    2

    h-index

  3. 1

    h-index

  4. Computer Graphics Forum

    1 publications · 24 citations

    1

    h-index

  5. IEEE Transactions on Image Processing

    1 publications · 48 citations

    1

    h-index

1–5