Concepedia

Concept

micro-influencers

Parents

219

Publications

20.1K

Citations

567

Authors

309

Institutions

About

Micro-influencers is **micro-influencers is** a concept within digital communication and marketing research defining a category of social media content creators. Characterized by a relatively smaller, highly engaged follower base concentrated in specific niche areas, they are studied for their distinct role in facilitating targeted brand messaging, cultivating audience trust, and influencing consumer behavior through perceived authenticity and specialized content relevance.

Top Authors

Rankings shown are based on concept H-Index.

GJ

Syracuse University

JG

Universität Hamburg

MT

University of Florida

CP

Universidad de Sevilla

RM

University of Jammu

Top Institutions

Rankings shown are based on concept H-Index.

University of Southern California

Los Angeles, United States

Sungkyunkwan University

Seoul, South Korea