Concepedia

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

David Jiménez Castillo, Raquel Sánchez‐Fernández

International Journal of Information Management · 2019 · 514 citations · 111 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorDigital MarketingBrand AssociationsConsumer InvolvementCustomer EngagementInfluencer MarketingOnline Brand ManagementOnline Consumer BehaviorBrand-influencer FitInfluencer AudiencesInfluencer FitPurchase Intention AnalysisPurchase Intention EffectsPurchase Intention Measurement

References

111

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11