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The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

Influencer StudiesOnline Customer BehaviorDigital MarketingArtsMicro-influencersConsumer ResearchManagementConsumer AttitudeSocial InfluenceConsumer BehaviorPurchase IntentionCommunicationBrand AwarenessDigital InfluencersBrand RecommendationMarketingConsumer Engagement