Concepedia

Message-source Congruence

Message-Source Congruence is a construct in source credibility research that denotes the degree of alignment between the characteristics or content of a message and the perceived attributes or expertise of its source, distinguishing it from general credibility assessments by focusing specifically on the consistency between message and source profiles.

22

Publications

4.9K

Citations

51

Authors

30

Institutions

Publications per year

2017–2026

4

Parents

Publications

22

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

, , +13

The matchup effect of spokesperson and product congruency: A schema theory interpretation

James P. Lynch, Drue K. Schuler · Psychology and Marketing · 1994 · 383 citations

, , +16

Communicator discrepancy, source credibility, and opinion change.

Stephen Bochner, Chester A. Insko · Journal of Personality and Social Psychology · 1966 · 239 citations

, , +15

Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue‐Relevant Elaboration

Amna Kirmani, Baba Shiv · Journal of Consumer Psychology · 1998 · 149 citations

, , +14

The Importance of Influencer-Message Congruence When Employing <i>Greenfluencers</i> to Promote Pro-Environmental Behavior

Sophie C. Boerman, Marijn H. C. Meijers, Wietske Zwart · Environmental Communication · 2022 · 120 citations · Full text

, , +15

1–5 of 22

Authors

51

  1. FM
    Francisco Muñoz‐Leiva

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  2. SD
    Salvador del Barrio‐García

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  3. BG
    Beatriz García-Carrión

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  4. LP
    Lucía Porcu

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  5. MH
    Marijn H. C. Meijers

    University of Amsterdam, Netherlands

    1 publications · 120 citations

    1

    h-index

1–5 of 51

Institutions

30

  1. North Carolina State University

    Raleigh, United States

    2 h-index

    2 publications

    300 citations

  2. Universidad de Granada

    Granada, Spain

    2 h-index

    8 publications

    304 citations

  3. University of Iowa

    Iowa City, United States

    1 h-index

    1 publications

    149 citations

  4. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    15 citations

  5. Louisiana State University

    Baton Rouge, United States

    1 h-index

    1 publications

    109 citations

  6. Michigan State University

    East Lansing, United States

    1 h-index

    2 publications

    120 citations

  7. University of Florida

    Gainesville, United States

    1 h-index

    1 publications

    109 citations

  8. Southern Illinois University Edwardsville

    Edwardsville, United States

    1 h-index

    1 publications

    383 citations

1–8 of 30

Venues

  1. Journal of Consumer Psychology

    2 publications · 258 citations

    2

    h-index

  2. Journal of Personality and Social Psychology

    2 publications · 254 citations

    2

    h-index

  3. Speech Monographs

    1 publications · 60 citations

    1

    h-index

  4. Journal of Computer-Mediated Communication

    JCMC · 1 publications · 15 citations

    1

    h-index

  5. 1

    h-index

1–5