Communicator discrepancy, source credibility, and opinion change.

Reconciling conflicting results derived from experimental and survey studies of attitude change.

Carl I. Hovland · American Psychologist · 1959 · 456 citations

Behavioral Decision Making, Social Psychology, Social Influence +24

Communicator credibility and communication discrepancy as determinants of opinion change.

Elliot Aronson, Judith A. Turner, J. Merrill Carlsmith · Journal of Abnormal & Social Psychology · 1963 · 360 citations

Behavioral Decision Making, Public Opinion, Social Influence +22

Involvement and communication discrepancy as determinants of opinion conformity.

Philip G. Zimbardo · Journal of Abnormal & Social Psychology · 1960 · 202 citations

Majority Influence, Opinion Conformity, Interpersonal Communication +10

Involvement, discrepancy, and change.

Jonathan L. Freedman · Journal of Abnormal & Social Psychology · 1964 · 174 citations

Public Involvement, Change Management, Social Psychology +4

Extent of opinion change as a function of amount of change advocated.

Carl I. Hovland, Henry A. Pritzker · Journal of Abnormal & Social Psychology · 1957 · 139 citations

Majority Influence, Change Management, Attitude Theory +12