Involvement and communication discrepancy as determinants of opinion conformity.

Assimilation and contrast effects in reactions to communication and attitude change.

Carl I. Hovland, O. J. Harvey, Muzafer Sherif · Journal of Abnormal & Social Psychology · 1957 · 647 citations

Social Psychology, Rhetoric, Communication +24

Assimilation and contrast effects of anchoring stimuli on judgments.

Muzafer Sherif, Daniel Taub, Carl I. Hovland · Journal of Experimental Psychology · 1958 · 406 citations

Social Psychology, Psycholinguistics, Cognition +21

Extent of opinion change as a function of amount of change advocated.

Carl I. Hovland, Henry A. Pritzker · Journal of Abnormal & Social Psychology · 1957 · 139 citations

Majority Influence, Change Management, Attitude Theory +12

Three situational determinants of conformity to social norms.

Solomon C. Goldberg · Journal of Abnormal & Social Psychology · 1954 · 133 citations

Group Phenomenon, Social Psychology, Social Influence +17

Reactions to Unfavorable Evaluations of the Self Made by Other Persons¹

O. J. Harvey, Harold H. Kelley, Martin Shapiro · Journal of Personality · 1957 · 86 citations

Social Identity, Behavioral Sciences, Manipulation (Psychology) +10