Concepedia

Message Repetition Effects

Message Repetition Effects is a construct in protective action communication that refers to the cognitive and behavioral impact of repeated exposure to protective action messages, distinguished by its capacity to enhance message retention, perceived credibility, and compliance intention over time compared to single-instance messaging.

76

Publications

5.9K

Citations

153

Authors

93

Institutions

Publications per year

2017–2026

15

Parents

Publications

76

Effects of message repetition and position on cognitive response, recall, and persuasion.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1979 · 779 citations

, , +12

Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond

Rajeev Batra, Michael L. Ray · Journal of Consumer Research · 1986 · 355 citations

, , +16

Effects of message Repetition on Argument Processing, Recall, and Persuasion

John T. Cacioppo, Richard E. Petty · Basic and Applied Social Psychology · 1989 · 313 citations

, , +11

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Susanne Schmidt, Martin Eisend · Journal of Advertising · 2015 · 298 citations

, , +17

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Punam Anand, Brian Sternthal · Journal of Marketing Research · 1990 · 272 citations

, , +16

1–5 of 76

Authors

153

  1. RE
    Richard E. Petty

    The Ohio State University, United States

    5 publications · 1.4K citations

    5

    h-index

  2. JT
    John T. Cacioppo

    University of Chicago, United States

    4 publications · 1.2K citations

    4

    h-index

  3. SS
    Susan Sonnenschein

    University of Maryland, Baltimore County, United States

    3 publications · 42 citations

    3

    h-index

  4. DM
    Daniel Morrow

    University of Illinois Urbana-Champaign, United States

    2 publications · 74 citations

    2

    h-index

  5. TG
    Teresa Garcia‐Marques

    ISPA - Instituto Universitário, Portugal

    2 publications · 182 citations

    2

    h-index

1–5 of 153

Institutions

93

  1. University of Florida

    Gainesville, United States

    5 h-index

    7 publications

    473 citations

  2. Columbia University

    New York, United States

    3 h-index

    3 publications

    482 citations

  3. University of California, Santa Barbara

    Santa Barbara, United States

    3 h-index

    7 publications

    641 citations

  4. Michigan State University

    East Lansing, United States

    3 h-index

    11 publications

    623 citations

  5. University of New Hampshire

    Durham, United States

    2 h-index

    6 publications

    222 citations

  6. University of Washington

    Seattle, United States

    2 h-index

    3 publications

    124 citations

  7. Decision Systems (United States)

    Northbrook, United States

    2 h-index

    2 publications

    74 citations

  8. University of Arizona

    Tucson, United States

    2 h-index

    2 publications

    83 citations

1–8 of 93

Venues

  1. Journal of Marketing Research

    5 publications · 657 citations

    5

    h-index

  2. Journal of Personality and Social Psychology

    4 publications · 965 citations

    4

    h-index

  3. Journal of Consumer Research

    JCR · 3 publications · 606 citations

    3

    h-index

  4. Health Communication

    3 publications · 301 citations

    3

    h-index

  5. Psychological Reports

    2 publications · 29 citations

    2

    h-index

1–5