Concepedia

Menu Marketing

Menu Marketing is a strategic framework within restaurant marketing that systematically designs and positions menu elements to influence consumer choice and maximize profitability through psychological, visual, and linguistic cues.

88

Publications

3.8K

Citations

227

Authors

114

Institutions

Publications per year

2017–2026

35

Parents

Publications

88

The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic

Prawannarat Brewer, Angela G. Sebby · International Journal of Hospitality Management · 2021 · 261 citations · Full text

, , +16

The Effects of Restaurant Menu Item Descriptions on Perceptions of Quality, Price, and Purchase Intention

Michael McCall, Ann Lynn · Journal of Foodservice Business Research · 2008 · 134 citations · Full text

, , +13

Descriptive menu labels' effect on sales

B. Wansink · Cornell Hotel and Restaurant Administration Quarterly · 2001 · 130 citations

, , +13

Restaurant menu design and more responsible consumer food choice: An exploratory study of managerial perceptions

Viachaslau Filimonau, Marija Krivcova · Journal of Cleaner Production · 2016 · 126 citations · Full text

, , +16

‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design

Viachaslau Filimonau, Christian Lemmer, David Marshall et al. · Journal of Cleaner Production · 2017 · 125 citations · Full text

, , +15

1–5 of 88

Authors

227

  1. HG
    H. G. Parsa

    University of Central Florida, United States

    4 publications · 115 citations

    4

    h-index

  2. SJ
    SooCheong Jang

    Purdue University West Lafayette, United States

    3 publications · 95 citations

    3

    h-index

  3. EJ
    EunHa Jeong

    Iowa State University, United States

    3 publications · 95 citations

    3

    h-index

  4. AS
    Anna S. Mattila

    Pennsylvania State University, United States

    3 publications · 191 citations

    3

    h-index

  5. TM
    Tanya MacLaurin

    University of Guelph, Canada

    2 publications · 89 citations

    2

    h-index

1–5 of 227

Institutions

114

  1. Virginia Tech

    Blacksburg, United States

    6 h-index

    8 publications

    313 citations

  2. University of Houston

    Houston, United States

    5 h-index

    9 publications

    429 citations

  3. Pennsylvania State University

    State College, United States

    5 h-index

    8 publications

    498 citations

  4. The Ohio State University

    Columbus, United States

    5 h-index

    7 publications

    341 citations

  5. University of Nevada, Las Vegas

    Las Vegas, United States

    4 h-index

    9 publications

    529 citations

  6. Bournemouth University

    Poole, United Kingdom

    3 h-index

    7 publications

    766 citations

  7. Columbia University

    New York, United States

    2 h-index

    2 publications

    35 citations

  8. University of Auckland

    Auckland, New Zealand

    2 h-index

    3 publications

    117 citations

1–8 of 114

Venues

  1. International Journal of Hospitality Management

    14 publications · 822 citations

    13

    h-index

  2. Journal of Foodservice Business Research

    JFBR · 8 publications · 298 citations

    8

    h-index

  3. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 7 publications · 483 citations

    7

    h-index

  4. 6

    h-index

  5. Food Quality and Preference

    4 publications · 100 citations

    4

    h-index

1–5