Concepedia

Media Effectiveness Analysis

Media Effectiveness Analysis is a systematic evaluation framework used in communication research to assess the extent to which selected media channels achieve intended messaging objectives by quantifying audience reach, engagement, and behavioral impact relative to strategic goals.

52

Publications

3.1K

Citations

114

Authors

56

Institutions

Publications per year

2017–2026

20

Parents

Publications

52

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media

David W. Stewart, Paul A. Pavlou · Journal of the Academy of Marketing Science · 2002 · 433 citations

, , +11

Social media marketing

2014 · 313 citations

, , +9

Culture and Communication

Angela Shen Ryan, Carmen Ortiz Hendricks · The Clinical Supervisor · 1989 · 294 citations

, , +14

Operationalizing and Analyzing Exposure: The Foundation of Media Effects Research

Michael D. Slater · Journalism & Mass Communication Quarterly · 2004 · 289 citations

, , +15

Message content features and social media engagement: evidence from the media industry

Gillian Moran, Laurent Muzellec, D. S. Johnson · Journal of Product & Brand Management · 2019 · 211 citations

, , +16

1–5 of 52

Authors

114

  1. FM
    Farida Mayar

    State University of Padang, Indonesia

    2 publications · 40 citations

    2

    h-index

  2. PA
    Paul A. Pavlou

    University of Houston, United States

    2 publications · 445 citations

    2

    h-index

  3. DS
    Dadan Suryana

    State University of Padang, Indonesia

    2 publications · 40 citations

    2

    h-index

  4. DW
    David W. Stewart

    University of Southern California, United States

    2 publications · 445 citations

    2

    h-index

  5. EA
    Elvir Akhmetshin

    Kazan Federal University, Russia

    1 publications · 11 citations

    1

    h-index

1–5 of 114

Institutions

56

  1. State University of Padang

    Padang, Indonesia

    3 h-index

    11 publications

    195 citations

  2. University of Southern California

    Los Angeles, United States

    2 h-index

    3 publications

    878 citations

  3. University of Liverpool

    Liverpool, United Kingdom

    1 h-index

    1 publications

    10 citations

  4. Louisiana State University

    Baton Rouge, United States

    1 h-index

    1 publications

    56 citations

  5. University of North Texas

    Denton, United States

    1 h-index

    1 publications

    25 citations

  6. United States Military Academy

    West Point, United States

    1 h-index

    1 publications

    88 citations

  7. Kennesaw State University

    Kennesaw, United States

    1 h-index

    1 publications

    14 citations

  8. Kazan Federal University

    Kazan’, Russia

    1 h-index

    1 publications

    11 citations

1–8 of 56

Venues

  1. Journal of Advertising Research

    JAR · 3 publications · 243 citations

    3

    h-index

  2. Procedia Computer Science

    2 publications · 21 citations

    2

    h-index

  3. ˜The œbusiness & management collection.

    2 publications · 81 citations

    2

    h-index

  4. JPUD - Jurnal Pendidikan Usia Dini

    2 publications · 40 citations

    2

    h-index

  5. Journal of Product & Brand Management

    1 publications · 211 citations

    1

    h-index

1–5