Master Franchising is a franchise distribution model in which a franchisor grants a single entity the exclusive right to develop and sub-franchise a brand within a specified territory, distinguishing it from direct franchising by conferring dual roles of regional expansion coordinator and sub-franchisor.
28
Publications
1.8K
Citations
45
Authors
30
Institutions
Publications per year
2017–2026
3
Publications
28
1–5 of 28
Authors
45
- MB
4
h-index
- VB
3
h-index
- JW
2
h-index
- LA
2
h-index
- SW
2
h-index
1–5 of 45
Institutions
30
Oxford Brookes University
Oxford, United Kingdom
4 h-index
6 publications
329 citations
Universidad Europea de Madrid
Madrid, Spain
3 h-index
3 publications
63 citations
Griffith University
Brisbane, Australia
2 h-index
4 publications
94 citations
Georgia Institute of Technology
Atlanta, United States
2 h-index
2 publications
581 citations
University of Vienna
Vienna, Austria
2 h-index
3 publications
62 citations
Michigan State University
East Lansing, United States
1 h-index
2 publications
112 citations
Loyola Marymount University
Los Angeles, United States
1 h-index
2 publications
112 citations
Glasgow Caledonian University
Glasgow, United Kingdom
1 h-index
1 publications
20 citations
1–8 of 30
Venues
- Journal of Marketing Channels
3 publications · 162 citations
3
h-index
- International Marketing Review
2 publications · 146 citations
2
h-index
- International Small Business Journal Researching Entrepreneurship
ISBJ · 2 publications · 170 citations
2
h-index
- European Journal of Marketing
EJM · 2 publications · 126 citations
2
h-index
- Academy of Management Journal
AMJ · 2 publications · 581 citations
2
h-index
1–5