Concepedia

Market Harm Analysis

Market Harm Analysis is a methodological framework within the academic study of unfair competition that identifies and evaluates the causal effects of deceptive or misleading market practices on consumer behavior, competitor performance, and overall market efficiency.

24

Publications

1.2K

Citations

46

Authors

42

Institutions

Publications per year

2017–2026

8

Parents

Publications

24

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe · Marketing Science · 2007 · 409 citations

, , +13

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Kathleen Cleeren, Marnik G. Dekimpe, Harald J. van Heerde · Journal of the Academy of Marketing Science · 2017 · 190 citations · Full text

, , +8

Consumer Privacy and Marketing Avoidance: A Static Model

Il-Horn Hann, Kai-Lung Hui, Sang‐Yong Tom Lee et al. · Management Science · 2008 · 104 citations

, , +9

Competitive harm and geographic area disclosure under SFAS 131

George T. Tsakumis, Timothy S. Doupnik, Larry P. Seese · Journal of International Accounting Auditing and Taxation · 2006 · 43 citations

, , +6

Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China

Hongzhi Gao, John G. Knight, Hongxia Zhang et al. · Journal of Business Research · 2011 · 33 citations

, , +13

1–5 of 24

Authors

46

  1. HJ
    Harald J. van Heerde

    Tilburg University, Netherlands

    3 publications · 618 citations

    3

    h-index

  2. MG
    Marnik G. Dekimpe

    Tilburg University, Netherlands

    3 publications · 618 citations

    3

    h-index

  3. KH
    Kristiaan Helsen

    University of Pennsylvania, United States

    2 publications · 428 citations

    2

    h-index

  4. LJ
    Leonardo J. Basso

    University of Chile, Chile

    2 publications · 32 citations

    2

    h-index

  5. KC
    Kathleen Cleeren

    Maastricht University, Netherlands

    2 publications · 210 citations

    2

    h-index

1–5 of 46

Institutions

42

  1. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    4 publications

    808 citations

  2. University of Waikato

    Hamilton, New Zealand

    2 h-index

    2 publications

    428 citations

  3. University of Chile

    Santiago, Chile

    2 h-index

    2 publications

    32 citations

  4. University of British Columbia

    Vancouver, Canada

    2 h-index

    2 publications

    32 citations

  5. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    428 citations

  6. KU Leuven

    Leuven, Belgium

    1 h-index

    2 publications

    380 citations

  7. Hanyang University

    Seoul, South Korea

    1 h-index

    1 publications

    104 citations

  8. University of California, Davis

    Davis, United States

    1 h-index

    1 publications

    30 citations

1–8 of 42

Venues

  1. Modern Law Review

    2 publications · 33 citations

    2

    h-index

  2. Journal of Consumer Affairs

    JCA · 1 publications · 23 citations

    1

    h-index

  3. 1

    h-index

  4. Marketing Science

    1 publications · 409 citations

    1

    h-index

  5. European Journal of Operational Research

    1 publications · 30 citations

    1

    h-index

1–5