Concepedia

Localization Strategy

Localization Strategy is an international business strategy in which a firm systematically adapts its products, marketing, and other value-chain activities to the specific institutional, cultural, and competitive conditions of a host country—particularly in emerging markets—in order to maximize local responsiveness and legitimacy, even if this reduces global standardization and scale economies.

172

Publications

10.3K

Citations

355

Authors

230

Institutions

Publications per year

2017–2026

34

Variants

Multi-domestic Strategy

Parents

Children

Publications

172

Culture sits in places: reflections on globalism and subaltern strategies of localization

Arturo Escobar · Political Geography · 2001 · 1.6K citations

, , +12

The Market as a Factor in the Localization of Industry in the United States

Chauncy D. Harris · Annals of the Association of American Geographers · 1954 · 486 citations

, , +12

Hewlett-Packard Gains Control of Inventory and Service through Design for Localization

Hau L. Lee, Corey Billington, Brent Carter · INFORMS Journal on Applied Analytics · 1993 · 328 citations

, , +15

Participatory Localization: A Social Justice Approach to Navigating Unenfranchised/Disenfranchised Cultural Sites

Godwin Y. Agboka · Technical Communication Quarterly · 2012 · 282 citations

, , +12

Cultural Adaptation on the Web

Nitish Singh, Hongxin Zhao, Xiaorui Hu · Journal of Global Information Management · 2003 · 241 citations

, , +15

1–5 of 172

Authors

355

  1. NS
    Nitish Singh

    Saint Louis University, United States

    5 publications · 382 citations

    5

    h-index

  2. CM
    Catia Montagna

    University of Dundee, United Kingdom

    3 publications · 36 citations

    3

    h-index

  3. DL
    Dermot Leahy

    University College Dublin, Ireland

    3 publications · 36 citations

    3

    h-index

  4. SH
    Susan H.C. Tai

    Hong Kong Polytechnic University, Hong Kong SAR China

    3 publications · 215 citations

    3

    h-index

  5. GD
    Gerda Dewit

    National University of Ireland, Maynooth, Ireland

    3 publications · 36 citations

    3

    h-index

1–5 of 355

Institutions

230

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    8 publications

    454 citations

  2. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    3 h-index

    4 publications

    211 citations

  3. University College Dublin

    Dublin, Ireland

    3 h-index

    6 publications

    202 citations

  4. University of Nottingham

    Nottingham, United Kingdom

    3 h-index

    4 publications

    50 citations

  5. Lund University

    Lund, Sweden

    3 h-index

    9 publications

    412 citations

  6. University of Oxford

    Oxford, United Kingdom

    2 h-index

    2 publications

    98 citations

  7. INSEAD

    Fontainebleau, France

    2 h-index

    6 publications

    248 citations

  8. Renmin University of China

    Beijing, China

    2 h-index

    2 publications

    92 citations

1–8 of 230

Venues

  1. 7

    h-index

  2. Journal of International Marketing

    5 publications · 298 citations

    5

    h-index

  3. Journal of World Business

    JWB · 4 publications · 238 citations

    4

    h-index

  4. Thunderbird International Business Review

    TIBR · 3 publications · 100 citations

    3

    h-index

  5. International Journal of Advertising

    IJA · 3 publications · 152 citations

    3

    h-index

1–5