Pricing Localization

Pricing Localization is a strategic framework within localization strategy that adapts a product’s pricing structure to align with local market conditions, consumer behavior, and economic factors in a target region, distinguishing itself from broader pricing approaches by its focus on granular, context-specific customization.

1

Publications

57

Citations

3

Authors

2

Institutions

Publications per year

2017–2026

1

Authors

3

  1. HR
    Holger Roschk

    Catholic University of Eichstätt-Ingolstadt, Germany

    1 publications · 57 citations

    1

    h-index

  2. SA
    Stanford A. Westjohn

    University of Toledo, United States

    1 publications · 57 citations

    1

    h-index

  3. PM
    Peter Magnusson

    Bispebjerg Hospital, Denmark

    1 publications · 57 citations

    1

    h-index

1–3 of 3

Institutions

2

  1. University of Klagenfurt

    Klagenfurt, Austria

    1 h-index

    1 publications

    57 citations

  2. University of Alabama

    Tuscaloosa, United States

    1 h-index

    2 publications

    114 citations

1–2 of 2

Venues

  1. Journal of International Marketing

    1 publications · 57 citations

    1

    h-index

1–1