Market Entry Localization

Market Entry Localization is a strategic framework within the field of international business that adapts a product, service, and operational model to align with the linguistic, cultural, regulatory, and market-specific requirements of a target region, distinguishing it from generic market entry strategies by prioritizing localized relevance and acceptance.

Publications

1.8K

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Localization Strategy

Publications

The, Market as a Factor in the Localization of Industry in the United States

Chauncy D. Harris · Annals of the Association of American Geographers · 1954 · 1K citations

Social Sciences, Geography, Human Geography +12

Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures

Arto Ojala · International Business Review · 2015 · 106 citations · Full text

Business, Entrepreneurship, International Business +16

Localizing management in foreign-invested enterprises in China: practical, cultural, and strategic perspectives

Jos Gamble · The International Journal of Human Resource Management · 2000 · 93 citations

Business, International Management, Strategic Management +16

Research notes and communications first‐mover effects in multiple dynamic markets

Briance Mascarenhas · Strategic Management Journal · 1992 · 66 citations

Business, International Business, International Management +17

'We've learnt how to be local': the deepening territorial embeddedness of Samsung-Tesco in South Korea

Neil M. Coe, Young‐Sun Lee · Journal of Economic Geography · 2013 · 62 citations

Social Sciences, Retail Management, Strategy +17

1–5 of 25

Authors

AO
Arto Ojala
University of Jyväskylä, Finland
2 publications · 136 citations
2
h-index
NS
Nitish Singh
Saint Louis University, United States
2 publications · 30 citations
2
h-index
MB
Mamoun Benmamoun
Saint Louis University, United States
2 publications · 30 citations
2
h-index
WK
Woohyoung Kim
Kyung Hee University, South Korea
1 publications · 12 citations
1
h-index
JL
Jong‐Ho Lee
Korea University, South Korea
1 publications · 17 citations
1
h-index

1–5 of 49

Institutions

1–8 of 30

Venues

Thunderbird International Business Review
TIBR · 2 publications · 41 citations
2
h-index
International Journal of Retail & Distribution Management
2 publications · 47 citations
2
h-index
Transportation Research Part E Logistics and Transportation Review
1 publications · 61 citations
1
h-index
The International Journal of Human Resource Management
1 publications · 93 citations
1
h-index
Strategic Management Journal
SMJ · 1 publications · 66 citations
1
h-index

1–5