Concepedia

Briance Mascarenhas

BM

Statistics

Publications

20

Citations

1.8K

H-Index

17

Active since

1982

Affiliations

Rutgers, The State University of New Jersey(Current)

New York University

Rice University

University of California, Berkeley

Rutgers Sexual and Reproductive Health and Rights

Briance Mascarenhas is an author at Rutgers, The State University of New Jersey specializing in business, management, and global strategy.

Top concepts

BusinessManagementGlobal StrategyBusiness StrategyStrategic ManagementInternational BusinessInternational ManagementStrategyEconomicsStrategic Planning

Publications per year

1982–2009

20

Publications

20

THE NEED FOR STRATEGIC FLEXIBILITY

David A. Aaker, Briance Mascarenhas · Journal of Business Strategy · 1984 · 354 citations

Strategy Theory, Business Cope, High Uncertainty +12

Mobility barriers and strategic groups

Briance Mascarenhas, David A. Aaker · Strategic Management Journal · 1989 · 214 citations

Individual Mobility, Resource-based View, Management +13

Order of entry and performance in international markets

Briance Mascarenhas · Strategic Management Journal · 1992 · 154 citations

International Economics, Trade, International Investment +18

International Strategies of Non-Dominant Firms

Briance Mascarenhas · Journal of International Business Studies · 1986 · 147 citations

International Management, International Business Strategy, International Strategies +8

STRATEGIC GROUP DYNAMICS .

Briance Mascarenhas · Academy of Management Journal · 1989 · 138 citations

Strategy Theory, International Management, Economics +15

1–5 of 20