Localization Strategy Standardization is a strategic framework within international business management that systematizes the adaptation of products, services, and marketing approaches to local markets by establishing uniform processes and criteria to ensure consistency, efficiency, and scalability across diverse geographical regions.
4
Publications
162
Citations
10
Authors
7
Institutions
Publications per year
2017–2026
1
Parents
Publications
4
1–4 of 4
Authors
10
- KL
1
h-index
- SB
1
h-index
- JE
1
h-index
- FL
1
h-index
- DO
1
h-index
1–5 of 10
Institutions
7
The University of Western Australia
Perth, Australia
1 h-index
2 publications
82 citations
Sogang University
Seoul, South Korea
1 h-index
1 publications
10 citations
Hofstra University
Hempstead, United States
1 h-index
1 publications
41 citations
The University of Texas at San Antonio
San Antonio, United States
1 h-index
1 publications
41 citations
University of Missouri–St. Louis
St Louis, United States
1 h-index
1 publications
10 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
1 h-index
1 publications
85 citations
China Europe International Business School
Pudong, China
1 h-index
1 publications
85 citations
1–7 of 7
Venues
- Journal of World Business
JWB · 1 publications · 85 citations
1
h-index
- Journal of Promotion Management
JPM · 1 publications · 41 citations
1
h-index
- Econstor (Econstor)
Repository · 1 publications · 26 citations
1
h-index
- Journal of Global Information Technology Management
JGITM · 1 publications · 10 citations
1
h-index
1–4