Concepedia

Ali Kanso

AK

14

Publications

499

Citations

13

H-Index

1991

Active since

Affiliations

The University of Texas at San Antonio(Current)

Louisiana State University

American University of Beirut

Kansas State University

Ali Kanso is an author at The University of Texas at San Antonio specializing in marketing, management, and international advertising.

Top concepts

MarketingManagementAdvertisingInternational AdvertisingBusinessMarketing CommunicationGlobal AdvertisingInternational MarketingAdvertising EffectivenessArts

Publications per year

1991–2019

14

Publications

14

International Advertising Strategies: Global Commitment to Local Vision

Ali Kanso · Journal of Advertising Research · 1992 · 109 citations

International Advertising, Advertising, International Marketing +8

Advertising Localization Overshadows Standardization

Ali Kanso, Richard Alan Nelson · Journal of Advertising Research · 2002 · 82 citations

Digital Marketing, International Marketing, Targeted Advertising +24

Cross-Modal Associations between Color and Haptics

Nadiya Slobodenyuk, Yasmina Jraissati, Ali Kanso et al. · Attention Perception & Psychophysics · 2015 · 58 citations · Full text

Haptic Feedback, Physics, Optical Properties +2

Internet and Magazine Advertising: Integrated Partnerships or Not?

Ali Kanso, Richard Alan Nelson · Journal of Advertising Research · 2004 · 41 citations

Magazine Advertising, Digital Marketing, Emerging Media +26

Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising

Fang Liu, Ali Kanso, Yong Zhang et al. · Journal of Promotion Management · 2019 · 38 citations

Digital Marketing, Consumer Research, Communication +22

Rows per page

1–5 of 14