Late-mover Strategy
Late-Mover Strategy is a business strategy in which a firm intentionally delays market entry to leverage the knowledge, innovations, and market development efforts of early entrants while subsequently introducing improved or differentiated offerings to gain competitive advantage.
40
Publications
3.6K
Citations
86
Authors
78
Institutions
Publications per year
2017–2026
8
Parents
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1–5 of 40
86
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78
University of Sussex
Brighton, United Kingdom
2 h-index
2 publications
775 citations

Zhejiang University
Hangzhou, China
2 h-index
4 publications
92 citations
Kellogg's (Canada)
Mississauga, Canada
2 h-index
4 publications
1.1K citations
Science and Technology Policy Institute
Daejeon, South Korea
2 h-index
3 publications
102 citations
Seoul National University
Seoul, South Korea
2 h-index
4 publications
624 citations

Hohai University
Nanjing, China
1 h-index
1 publications
15 citations

University of Electronic Science and Technology of China
Chengdu, China
1 h-index
1 publications
87 citations
Indian School of Business
Hyderabad, India
1 h-index
1 publications
19 citations
1–8 of 78
JBR · 2 publications · 128 citations
2
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2 publications · 172 citations
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2 publications · 534 citations
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2 publications · 39 citations
2
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2 publications · 96 citations
2
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1–5