Late-mover Strategy

Late-Mover Strategy is a business strategy in which a firm intentionally delays market entry to leverage the knowledge, innovations, and market development efforts of early entrants while subsequently introducing improved or differentiated offerings to gain competitive advantage.

40

Publications

3.6K

Citations

86

Authors

78

Institutions

Publications per year

2017–2026

8

Authors

86

  1. GS
    Gregory S. Carpenter

    Kellogg's (Canada), Canada

    3 publications · 675 citations

    3

    h-index

  2. VS
    Venkatesh Shankar

    Texas A&M University, United States

    2 publications · 415 citations

    2

    h-index

  3. JW
    Jae Wook Yoo

    Konkuk University, South Korea

    2 publications · 69 citations

    2

    h-index

  4. YL
    Yadong Luo

    University of Miami, United States

    2 publications · 469 citations

    2

    h-index

  5. RR
    Richard Reed

    Deakin University, Australia

    2 publications · 69 citations

    2

    h-index

1–5 of 86

Venues

  1. Journal of Business Research

    JBR · 2 publications · 128 citations

    2

    h-index

  2. Management Science

    2 publications · 172 citations

    2

    h-index

  3. Journal of Marketing Research

    2 publications · 534 citations

    2

    h-index

  4. Journal of International Management

    2 publications · 39 citations

    2

    h-index

  5. Journal of Business and Industrial Marketing

    2 publications · 96 citations

    2

    h-index

1–5