Concepedia

Interactivity Theory

Interactivity Theory is a theoretical framework within relational installation that specifies the dynamic reciprocal influences between integrated components, distinguishing itself by modeling how mutual engagements emerge from and sustain relational configurations.

89

Publications

8.6K

Citations

171

Authors

114

Institutions

Publications per year

2017–2026

18

Parents

Publications

89

INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Hanjun Ko, Chang-Hoan Cho, Marilyn S. Roberts · Journal of Advertising · 2005 · 942 citations

, , +17

Determinants of Perceived Web Site Interactivity

Ji Hee Song, George M. Zinkhan · Journal of Marketing · 2008 · 653 citations

, , +13

Interactivity: a concept explication

Spiro Kiousis · New Media & Society · 2002 · 585 citations

, , +12

Defining Interactivity

Edward J. Downes, Sally J. McMillan · New Media & Society · 2000 · 335 citations

, , +10

Surveillance in the Digital Enclosure

Mark Andrejevic · The Communication Review · 2007 · 320 citations

, , +13

1–5 of 89

Authors

171

  1. SS
    S. Shyam Sundar

    Pennsylvania State University, United States

    3 publications · 436 citations

    3

    h-index

  2. SJ
    Sally J. McMillan

    University of Tennessee at Knoxville, United States

    2 publications · 396 citations

    2

    h-index

  3. JG
    Jonathan Grainger

    Aix-Marseille Université, France

    2 publications · 247 citations

    2

    h-index

  4. CC
    Christer Carlsson

    Åbo Akademi University, Finland

    2 publications · 102 citations

    2

    h-index

  5. AM
    Arthur M. Jacobs

    Freie Universität Berlin, Germany

    2 publications · 247 citations

    2

    h-index

1–5 of 171

Institutions

114

  1. University of Florida

    Gainesville, United States

    4 h-index

    5 publications

    2.7K citations

  2. Pennsylvania State University

    State College, United States

    4 h-index

    8 publications

    936 citations

  3. Indiana University Bloomington

    Bloomington, United States

    3 h-index

    3 publications

    597 citations

  4. UNSW Sydney

    Sydney, Australia

    3 h-index

    5 publications

    327 citations

  5. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    441 citations

  6. Michigan State University

    East Lansing, United States

    2 h-index

    4 publications

    321 citations

  7. Åbo Akademi University

    Turku, Finland

    2 h-index

    4 publications

    280 citations

  8. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    396 citations

1–8 of 114

Venues

  1. New Media & Society

    6 publications · 1.3K citations

    6

    h-index

  2. Journal of Interactive Advertising

    5 publications · 795 citations

    5

    h-index

  3. Journal of Advertising

    3 publications · 1.2K citations

    3

    h-index

  4. The Information Society

    3 publications · 637 citations

    3

    h-index

  5. 2

    h-index

1–5