Impulse Purchase Design
Impulse Purchase Design is a retail store layout strategy that deliberately positions products, visual cues, and point-of-sale displays in high-traffic or decision-point areas to trigger spontaneous, unplanned consumer purchases by exploiting momentary attention and convenience.
15
Publications
2.9K
Citations
35
Authors
23
Institutions
Publications per year
2017–2026
3
Parents
15
Planned versus impulse purchase behavior.
Cathy J. Cobb, Wayne D. Hoyer · Journal of Retailing · 1986 · 355 citations
How does scarcity promotion lead to impulse purchase in the online market? A field experiment
Yi Wu, Liwei Xin, Dahui Li et al. · Information & Management · 2020 · 227 citations
1–5 of 15
35
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2
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2
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Max Planck Institute for Political and Social Science, Germany
2 publications · 745 citations
2
h-index
2
h-index
1–5 of 35
23
The Ohio State University
Columbus, United States
2 h-index
2 publications
171 citations
University of Sussex
Brighton, United Kingdom
2 h-index
6 publications
2.2K citations
Indiana University – Purdue University Indianapolis
Indianapolis, United States
2 h-index
2 publications
171 citations

University of Manchester
Manchester, United Kingdom
1 h-index
3 publications
2.2K citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
1 h-index
1 publications
77 citations
Tsinghua University
Beijing, China
1 h-index
2 publications
404 citations
Tianjin University
Tianjin, China
1 h-index
3 publications
681 citations
Tongji University
Shanghai, China
1 h-index
2 publications
142 citations
1–8 of 23
JM · 2 publications · 171 citations
2
h-index
1 publications · 71 citations
1
h-index
1 publications · 227 citations
1
h-index
1 publications · 424 citations
1
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1 publications · 355 citations
1
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1–5