Impulse Purchase Design

Impulse Purchase Design is a retail store layout strategy that deliberately positions products, visual cues, and point-of-sale displays in high-traffic or decision-point areas to trigger spontaneous, unplanned consumer purchases by exploiting momentary attention and convenience.

15

Publications

2.9K

Citations

35

Authors

23

Institutions

Publications per year

2017–2026

3

Authors

35

  1. HD
    Helga Dittmar

    University of Sussex, United Kingdom

    2 publications · 745 citations

    2

    h-index

  2. RP
    Ronald P. Willett

    The Ohio State University, United States

    2 publications · 171 citations

    2

    h-index

  3. DT
    David T. Kollat

    The Ohio State University, United States

    2 publications · 171 citations

    2

    h-index

  4. SF
    Susanne Friese

    Max Planck Institute for Political and Social Science, Germany

    2 publications · 745 citations

    2

    h-index

  5. JB
    Jane Beattie

    University of Sussex, United Kingdom

    2 publications · 745 citations

    2

    h-index

1–5 of 35

Venues

  1. Journal of Marketing

    JM · 2 publications · 171 citations

    2

    h-index

  2. International Journal of Production Economics

    1 publications · 71 citations

    1

    h-index

  3. Information & Management

    1 publications · 227 citations

    1

    h-index

  4. Journal of Economic Psychology

    1 publications · 424 citations

    1

    h-index

  5. Journal of Retailing

    1 publications · 355 citations

    1

    h-index

1–5