Statistics
Publications
3
Citations
392
H-Index
3
Active since
1985
Affiliations
Urbana University(Current)
Cathy J. Cobb is an author at Urbana University specializing in consumer behavior, business, and consumer decision-making.
Publications per year
1985–1986
3
3
Planned versus impulse purchase behavior.
Cathy J. Cobb, Wayne D. Hoyer · Journal of Retailing · 1986 · 355 citations
PATTERNS OF NEWSPAPER READERSHIP AMONG TEENAGERS
Cathy J. Cobb · Communication Research · 1986 · 19 citations
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