Concepedia

Goal-gradient Effect

Goal-Gradient Effect is a psychological phenomenon in the domain of performance-based rewards wherein motivation and effort intensify as an individual approaches a target or reward, reflecting an inverse relationship between proximity to goal attainment and the perceived cost of continued effort.

29

Publications

2.7K

Citations

50

Authors

31

Institutions

Publications per year

2017–2026

4

Variants

Goal Gradient Effect

Parents

Publications

29

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Ran Kivetz, Oleg Urminsky, Yuhuang Zheng · Journal of Marketing Research · 2006 · 712 citations

, , +16

The goal-gradient hypothesis and maze learning.

C. L. Hull · Psychological Review · 1932 · 597 citations

, , +14

Dynamics of multiple-goal pursuit.

M.J.S. Louro, Rik Pieters, Marcel Zeelenberg · Journal of Personality and Social Psychology · 2007 · 470 citations

, , +13

Goal gradient in helping behavior

Cynthia Cryder, George Loewenstein, Howard Seltman · Journal of Experimental Social Psychology · 2013 · 150 citations

, , +12

Expectancy, Value and Psychological Distance: A New Look at Goal Gradients

Nira Liberman, Jens Förster · Social Cognition · 2008 · 101 citations

, , +11

1–5 of 29

Authors

50

  1. TG
    Torgrim Gjesme

    University of Oslo, Norway

    2 publications · 83 citations

    2

    h-index

  2. CL
    C. L. Hull

    University of Oxford, United Kingdom

    2 publications · 695 citations

    2

    h-index

  3. CT
    Ching‐I Teng

    Chang Gung University, Taiwan

    2 publications · 72 citations

    2

    h-index

  4. NL
    Nira Liberman

    Tel Aviv University, Israel

    2 publications · 135 citations

    2

    h-index

  5. JB
    Jack Buel

    University of California, Berkeley, United States

    2 publications · 21 citations

    2

    h-index

1–5 of 50

Institutions

31

  1. University of Oslo

    Oslo, Norway

    2 h-index

    2 publications

    83 citations

  2. Graduate School USA

    Washington, United States

    1 h-index

    1 publications

    712 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    20 citations

  4. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    2 publications

    300 citations

  5. China University of Petroleum, East China

    Qingdao, China

    1 h-index

    3 publications

    39 citations

  6. Wyoming Department of Education

    Cheyenne, United States

    1 h-index

    1 publications

    24 citations

  7. Washington University in St. Louis

    St Louis, United States

    1 h-index

    1 publications

    150 citations

  8. HOGENT University of Applied Sciences and Arts

    Ghent, Belgium

    1 h-index

    4 publications

    72 citations

1–8 of 31

Venues

  1. Journal of Experimental Psychology

    4 publications · 137 citations

    4

    h-index

  2. Psychological Review

    4 publications · 716 citations

    4

    h-index

  3. Journal of comparative psychology

    3 publications · 48 citations

    3

    h-index

  4. Perceptual and Motor Skills

    2 publications · 32 citations

    2

    h-index

  5. Journal of Experimental Social Psychology

    2 publications · 166 citations

    2

    h-index

1–5