M.J.S. Louro

Dynamics of multiple-goal pursuit.

M.J.S. Louro, Rik Pieters, Marcel Zeelenberg · Journal of Personality and Social Psychology · 2007 · 470 citations

Social Sciences, Behavioral Sciences, Psychology +13

Brand Management Paradigms

M.J.S. Louro, Paulo Vieira da Cunha · Journal of Marketing Management · 2001 · 226 citations

Business, Marketing, Strategic Management +12

Negative Returns on Positive Emotions: The Influence of Pride and Self‐Regulatory Goals on Repurchase Decisions

M.J.S. Louro, Rik Pieters, Marcel Zeelenberg · Journal of Consumer Research · 2005 · 144 citations · Full text

Business, Marketing, Psychology +15

Building Teams that Learn

Paulo Vieira da Cunha, M.J.S. Louro · Academy of Management Perspectives · 2000 · 13 citations

Management, Organizational Behavior, Psychology +16