Paulo Vieira da Cunha

Statistics

Publications

Citations

260

H-Index

Active since

1997

Affiliations

Universidade Católica Portuguesa(Current)

Paulo Vieira da Cunha is an author at Universidade Católica Portuguesa specializing in development studies, strategic brand management, and brand advantage.

Publications per year

1997–2001

Publications

Brand Management Paradigms

M.J.S. Louro, Paulo Vieira da Cunha · Journal of Marketing Management · 2001 · 226 citations

Business, Marketing, Strategic Management +12

The limits and merits of participation

Paulo Vieira da Cunha, Maria Valeria Junho Pena · RePEc: Research Papers in Economics · 1997 · 21 citations

Social Sciences, Development Studies, Political Science +15

Building Teams that Learn

Paulo Vieira da Cunha, M.J.S. Louro · Academy of Management Perspectives · 2000 · 13 citations

Management, Organizational Behavior, Psychology +16

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