Goal gradient in helping behavior

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 71.8K citations

Mediator Variables, Effective Use, Personality Psychology +14

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations

Statistical Considerations, Social Psychology, Interpersonal Relationships +8

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods · 2008 · 31.5K citations · Full text

Behavioral Sciences, Behavioral Outcome, Psychosocial Research +8

SPSS and SAS procedures for estimating indirect effects in simple mediation models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods, Instruments, & Computers · 2004 · 16.9K citations

Behavioral Sciences, Interpersonal Communication, Psychosocial Research +13

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.2K citations · Full text