Concepedia

Franchising Expansion

Franchising Expansion is a strategic market entry model in which a firm grants rights to independent operators to conduct business under its brand name and system in new markets, distinguished by centralized control over operations and standardization to ensure replicability and scalability.

92

Publications

5K

Citations

139

Authors

84

Institutions

Publications per year

2017–2026

11

Parents

Publications

92

Democracy comes to Europe: Franchise extension and fiscal outcomes 1830–1938

Toke Aidt, Jayasri Dutta, Elena Loukoianova · European Economic Review · 2004 · 308 citations

, , +13

An Agency Perspective on Franchising

James A. Brickley, Frederick H. Dark, Michael S. Weisbach · Financial Management · 1991 · 302 citations

, , +13

Resource Scarcity and Agency Theory Predictions Concerning the Continued Use of Franchising in Multi-outlet Networks

Gary J. Castrogiovanni, James G. Combs, Robert T. Justis · Journal of Small Business Management · 2005 · 207 citations · Full text

, , +11

Why franchise companies expand overseas

Scott Shane · Journal of Business Venturing · 1996 · 202 citations

, , +12

Franchising Research Frontiers for the Twenty-First Century

Rajiv P. Dant, Marko Grünhagen, Josef Windsperger · Journal of Retailing · 2011 · 191 citations · Full text

, , +11

1–5 of 92

Authors

139

  1. IA
    Ilan Alon

    University of Agder, Norway

    8 publications · 398 citations

    8

    h-index

  2. JF
    John F. Preble

    University of Delaware, United States

    7 publications · 331 citations

    7

    h-index

  3. RC
    Richard C. Hoffman

    Salisbury University, United States

    7 publications · 411 citations

    7

    h-index

  4. VB
    Verónica Baena Graciá

    Universidad Europea de Madrid, Spain

    6 publications · 210 citations

    6

    h-index

  5. GJ
    Gary J. Castrogiovanni

    Florida Atlantic University, United States

    4 publications · 287 citations

    4

    h-index

1–5 of 139

Institutions

84

  1. University of Delaware

    Newark, United States

    7 h-index

    8 publications

    471 citations

  2. Universidad Europea de Madrid

    Madrid, Spain

    6 h-index

    6 publications

    210 citations

  3. Salisbury University

    Salisbury, United States

    5 h-index

    6 publications

    375 citations

  4. Griffith University

    Brisbane, Australia

    4 h-index

    6 publications

    250 citations

  5. Florida Atlantic University

    Boca Raton, United States

    4 h-index

    5 publications

    217 citations

  6. Marie Stopes International

    London, United Kingdom

    3 h-index

    10 publications

    242 citations

  7. Louisiana State University

    Baton Rouge, United States

    3 h-index

    3 publications

    290 citations

  8. Rollins College

    Winter Park, United States

    3 h-index

    3 publications

    133 citations

1–8 of 84

Venues

  1. Journal of Marketing Channels

    8 publications · 273 citations

    8

    h-index

  2. Journal of Small Business Management

    JSBM · 6 publications · 459 citations

    6

    h-index

  3. Service Industries Journal

    4 publications · 143 citations

    4

    h-index

  4. Journal of International Marketing

    3 publications · 154 citations

    3

    h-index

  5. 3

    h-index

1–5