Concepedia

Export Positioning

Export Positioning is a strategic framework within international market positioning that specifies how a firm differentiates and communicates its value proposition in foreign markets through export channels, distinguishing it from domestic or global positioning strategies by its focus on cross-border market entry via intermediated distribution.

25

Publications

2.7K

Citations

54

Authors

36

Institutions

Publications per year

2017–2026

3

Parents

Publications

25

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe · Journal of the Academy of Marketing Science · 2010 · 570 citations

, , +17

Export Market-oriented Activities: Their Antecedents and Performance Consequences

John W. Cadogan, Adamantios Diamantopoulos, Judy A. Siguaw · Journal of International Business Studies · 2002 · 407 citations

, , +14

Export performance and market orientation: establishing an empirical link

Gregory M. Rose, Aviv Shoham · Journal of Business Research · 2002 · 314 citations

, , +16

EXPORT-PROMOTING TRADE STRATEGY

Jagdish N. Bhagwati · The World Bank Research Observer · 1988 · 310 citations

, , +17

The impact of national culture and communication on exporter–distributor relations and on export performance

Erik B. Nes, Carl Arthur Solberg, Ragnhild Silkoset · International Business Review · 2007 · 140 citations

, , +16

1–5 of 25

Authors

54

  1. CA
    Carl Arthur Solberg

    BI Norwegian Business School, Norway

    2 publications · 156 citations

    2

    h-index

  2. VR
    Van R. Wood

    Texas Tech University, United States

    1 publications · 71 citations

    1

    h-index

  3. CL
    Chol Lee

    Sogang University, South Korea

    1 publications · 112 citations

    1

    h-index

  4. İİ
    İlayda İpek

    Dokuz Eylül University, Türkiye

    1 publications · 53 citations

    1

    h-index

  5. AC
    Anthony C. Koh

    University of Toledo, United States

    1 publications · 84 citations

    1

    h-index

1–5 of 54

Institutions

36

  1. BI Norwegian Business School

    Oslo, Norway

    2 h-index

    4 publications

    436 citations

  2. Aston University

    Birmingham, United Kingdom

    1 h-index

    1 publications

    407 citations

  3. Kozminski University

    Warsaw, Poland

    1 h-index

    2 publications

    136 citations

  4. Loughborough University

    Loughborough, United Kingdom

    1 h-index

    1 publications

    407 citations

  5. Boston University

    Boston, United States

    1 h-index

    1 publications

    28 citations

  6. United Nations

    New York, United States

    1 h-index

    1 publications

    109 citations

  7. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    84 citations

  8. Universidade Estadual de Campinas (UNICAMP)

    Campinas, Brazil

    1 h-index

    1 publications

    13 citations

1–8 of 36

Venues

  1. Journal of Business Research

    JBR · 5 publications · 524 citations

    5

    h-index

  2. International Business Review

    4 publications · 284 citations

    4

    h-index

  3. International Marketing Review

    2 publications · 183 citations

    2

    h-index

  4. Journal of International Business Studies

    JIBS · 2 publications · 516 citations

    2

    h-index

  5. SEEJE

    1 publications · 12 citations

    1

    h-index

1–5