Concepedia

Carl Arthur Solberg

CA

16

Publications

1.3K

Citations

15

H-Index

1993

Active since

Affiliations

BI Norwegian Business School(Current)

Concordia University

Kedge Business School

Carl Arthur Solberg is an author at BI Norwegian Business School specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingGlobal StrategyInternational BusinessGlobal MarketingInternational ManagementGlobalizationStrategic ManagementInternational Marketing

Publications per year

1993–2023

16

Publications

16

Born globals: Propositions to help advance the theory

Mika Gabrielsson, V. H. Kirpalani, Pavlos Dimitratos et al. · International Business Review · 2008 · 466 citations

Emergent Phenomenon, Global Connection, Globalization +3

The impact of national culture and communication on exporter–distributor relations and on export performance

Erik B. Nes, Carl Arthur Solberg, Ragnhild Silkoset · International Business Review · 2007 · 140 citations

Culture, International Business, International Marketing +10

The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance

Carl Arthur Solberg · Journal of International Marketing · 2002 · 133 citations

International Marketing, Brand Strategy, Perennial Issue +25

Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative

Carl Arthur Solberg · Journal of International Marketing · 2000 · 110 citations

International Marketing, Brand Strategy, Education +25

Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach

Carl Arthur Solberg · Journal of International Marketing · 2008 · 81 citations

International Marketing, Trade, Cultural Distance +22

Rows per page

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