Concepedia

Event Advertising

Event Advertising is a strategic marketing communication activity that promotes a specific event through targeted media channels and messaging to generate awareness, engagement, and attendance, distinguished from broader marketing communications by its focus on temporally bounded, experience-based offerings.

39

Publications

1.8K

Citations

78

Authors

53

Institutions

Publications per year

2017–2026

6

Parents

Publications

39

Effects of Sport Event Media on Destination Image and Intention to Visit

Laurence Chalip, B. Christine Green, Brad Hill · Journal of Sport Management · 2003 · 375 citations

, , +17

Ambush marketing: Is confusion to blame for the flickering of the flame?

David Shani, Dennis Sandler · Psychology and Marketing · 1998 · 121 citations

, , +12

Ambush marketing: The undeserved advantage

Michael Payne · Psychology and Marketing · 1998 · 93 citations · Full text

, , +13

Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices

Xingyi Zhang, EunHa Jeong, Eric D. Olson et al. · International Journal of Hospitality Management · 2020 · 87 citations

, , +14

Public event networks: an application of marketing theory to sporting events

G. Scott Erickson, Roland J. Kushner · European Journal of Marketing · 1999 · 75 citations

, , +11

1–5 of 39

Authors

78

  1. CA
    Charles Arcodia

    Griffith University, Australia

    2 publications · 38 citations

    2

    h-index

  2. CR
    Charles R. Taylor

    Villanova University, United States

    2 publications · 49 citations

    2

    h-index

  3. PS
    Peter Smolianov

    Salem State University, United States

    2 publications · 62 citations

    2

    h-index

  4. YF
    Ying Fan

    Brunel University of London, United Kingdom

    1 publications · 36 citations

    1

    h-index

  5. AM
    Armando Maria Corsi

    University of South Australia, Australia

    1 publications · 13 citations

    1

    h-index

1–5 of 78

Institutions

53

  1. Salem State University

    Salem, United States

    2 h-index

    3 publications

    84 citations

  2. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    423 citations

  3. Villanova University

    Radnor, United States

    2 h-index

    2 publications

    49 citations

  4. The University of Queensland

    Brisbane, Australia

    2 h-index

    4 publications

    124 citations

  5. University of Ottawa

    Ottawa, Canada

    2 h-index

    2 publications

    104 citations

  6. The University of Texas at Austin

    Austin, United States

    2 h-index

    3 publications

    760 citations

  7. Jinan University

    Guangzhou, China

    1 h-index

    1 publications

    27 citations

  8. Laurentian University

    Sudbury, Canada

    1 h-index

    1 publications

    61 citations

1–8 of 53

Venues

  1. Journal of Sport Management

    JSM · 3 publications · 479 citations

    3

    h-index

  2. International Journal of Advertising

    IJA · 3 publications · 89 citations

    3

    h-index

  3. Psychology and Marketing

    3 publications · 282 citations

    3

    h-index

  4. Journal of Advertising Research

    JAR · 2 publications · 40 citations

    2

    h-index

  5. Sport Marketing Quarterly

    SMQ · 2 publications · 69 citations

    2

    h-index

1–5