Concepedia

Concept

event marketing

Parents

35

Publications

1.9K

Citations

72

Authors

55

Institutions

About

Event marketing is an academic concept and research field focused on the strategic planning, execution, and evaluation of temporary, interactive, and experiential occurrences designed to achieve specific marketing objectives. It investigates the processes by which organizations leverage planned events to engage target audiences, build relationships, enhance brand perception, generate leads, and drive desired behaviors. Key characteristics include its time-bound nature, direct interaction with participants, and the creation of memorable experiences, making it a significant approach for fostering deep consumer connections and demonstrating brand value in a dynamic environment.

Top Authors

Rankings shown are based on concept H-Index.

KW

Hochschule Osnabrück

KG

Hochschule Osnabrück

JH

Hochschule Fresenius

AM

Copenhagen Business School

LG

Copenhagen Business School

Top Institutions

Rankings shown are based on concept H-Index.

Idstein, Germany

Clemson University

Clemson, United States

University of South Alabama

Mobile, United States

University of Nevada, Las Vegas

Las Vegas, United States