Concepedia

Event Marketing

Event Marketing is a strategic promotional discipline within marketing communication that specifically employs planned, experience-based events to engage target audiences, foster brand interaction, and achieve organizational objectives, distinguished from other promotional tactics by its focus on creating immersive, participatory, and temporally bounded consumer experiences.

713

Publications

34.7K

Citations

1.5K

Authors

636

Institutions

Publications per year

2017–2026

243

Variants

Event-based Marketing

Parents

Children

Publications

713

Event tourism: Definition, evolution, and research

Donald Getz · Tourism Management · 2007 · 2.2K citations

, , +12

A model of image creation and image transfer in event sponsorship

Kevin P. Gwinner · International Marketing Review · 1997 · 749 citations

, , +17

Why Do People Attend Events: A Comparative Analysis of Visitor Motivations at Four South Island Events

Rachael E. Nicholson, Douglas G. Pearce · Journal of Travel Research · 2001 · 395 citations

, , +15

Market Segmentation of an International Cultural-Historical Event in Italy

Sandro Formica, Muzaffer Uysal · Journal of Travel Research · 1998 · 371 citations

, , +17

Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics

Galen T. Trail, Matthew J. Robinson, Andrew J. Gillentine · Sport Marketing Quarterly · 2003 · 306 citations

, , +9

1–5 of 713

Authors

1.5K

  1. DG
    Donald Getz

    University of Calgary, Canada

    14 publications · 3K citations

    13

    h-index

  2. RL
    Russell Lacey

    University of New Orleans, United States

    11 publications · 372 citations

    10

    h-index

  3. BS
    Benoît Séguin

    University of Ottawa, Canada

    9 publications · 348 citations

    10

    h-index

  4. TB
    T. Bettina Cornwell

    The University of Queensland, Australia

    10 publications · 840 citations

    10

    h-index

  5. JJ
    James J. Zhang

    University of Georgia, United States

    7 publications · 248 citations

    8

    h-index

1–5 of 1.5K

Institutions

636

  1. Griffith University

    Brisbane, Australia

    16 h-index

    37 publications

    2K citations

  2. University of Florida

    Gainesville, United States

    16 h-index

    26 publications

    2.2K citations

  3. The University of Queensland

    Brisbane, Australia

    14 h-index

    30 publications

    2.2K citations

  4. University of Central Florida

    Orlando, United States

    12 h-index

    13 publications

    507 citations

  5. Sheffield Hallam University

    Sheffield, United Kingdom

    12 h-index

    18 publications

    617 citations

  6. University of Nevada, Las Vegas

    Las Vegas, United States

    12 h-index

    18 publications

    757 citations

  7. University of Ottawa

    Ottawa, Canada

    12 h-index

    18 publications

    600 citations

  8. The University of Texas at Austin

    Austin, United States

    11 h-index

    17 publications

    1.3K citations

1–8 of 636

Venues

  1. Event Management

    57 publications · 1.6K citations

    25

    h-index

  2. International Journal of Sports Marketing and Sponsorship

    IJSMS · 47 publications · 1.5K citations

    23

    h-index

  3. Sport Management Review

    21 publications · 1.4K citations

    20

    h-index

  4. Journal of Sport Management

    JSM · 23 publications · 1.4K citations

    20

    h-index

  5. International Journal of Event and Festival Management

    IJEFM · 25 publications · 936 citations

    18

    h-index

1–5