Journal of International Business Research and Marketing

Explaining the Consumer Decision-Making Process: Critical Literature Review

Alina Stankevich · 2017 · 301 citations · Full text

Business, Marketing, Marketing Management +14

The Impact of Social Media on Consumer Buying Intention

Michael Pütter · 2017 · 104 citations · Full text

Business, Marketing, Marketing Management +10

The Impact of Credit Risk on the Financial Performance of Chinese Banks

Juliana Stanley Isanzu · 2017 · 62 citations · Full text

Business, Finance, Risk Management +16

The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consumer

Sarah Silvia · 2019 · 49 citations · Full text

Business, Marketing, Marketing Management +15

HRM in Relation To Employee Motivation and Job Performance in the Hospitality Industry

Andries J. du Plessis, Nalinh Douangphichit, P. Dodd · 2015 · 44 citations · Full text

Management, Hospitality Management, Human Resource Management +12