Digital Relationship Management

Digital Relationship Management is a strategic framework within bank relationship management that leverages digital technologies and data-driven processes to enhance customer engagement, personalize financial services, and optimize client interactions across digital touchpoints.

60

Publications

4.1K

Citations

123

Authors

79

Institutions

Publications per year

2017–2026

28

Authors

123

  1. JS
    Jari Salo

    University of Helsinki, Finland

    6 publications · 116 citations

    6

    h-index

  2. MC
    Mark Colgate

    University of Auckland, New Zealand

    2 publications · 98 citations

    2

    h-index

  3. MD
    Mark Durkin

    University of Ulster, United Kingdom

    2 publications · 64 citations

    2

    h-index

  4. OL
    Oleksii Lyulyov

    Sumy State University, Ukraine

    1 publications · 31 citations

    1

    h-index

  5. HK
    Heikki Karjaluoto

    University of Jyväskylä, Finland

    1 publications · 34 citations

    1

    h-index

1–5 of 123

Venues

  1. Journal of Business Research

    JBR · 4 publications · 265 citations

    4

    h-index

  2. Journal of Financial Services Marketing

    3 publications · 122 citations

    3

    h-index

  3. Industrial Marketing Management

    2 publications · 985 citations

    2

    h-index

  4. Journal of Business and Industrial Marketing

    2 publications · 61 citations

    2

    h-index

  5. Technovation

    2 publications · 638 citations

    2

    h-index

1–5