Destination Appeal

Destination Appeal is a destination-related construct within the academic study of destination positioning that denotes the distinctiveness and attractiveness of a destination’s attributes, values, and experiences relative to the expectations and motivations of a target market.

38

Publications

2.9K

Citations

96

Authors

61

Institutions

Publications per year

2017–2026

24

Authors

96

  1. JB
    Jaemun Byun

    Sejong University, South Korea

    2 publications · 220 citations

    2

    h-index

  2. SJ
    SooCheong Jang

    Purdue University West Lafayette, United States

    2 publications · 220 citations

    2

    h-index

  3. HK
    Hyoung-Gon Kim

    Korea Institute of Science and Technology, South Korea

    1 publications · 287 citations

    1

    h-index

  4. CC
    Chee-Hua Chin

    Universiti Malaysia Sarawak, Malaysia

    1 publications · 31 citations

    1

    h-index

  5. ZX
    Zheng Xiang

    Virginia Tech, United States

    1 publications · 31 citations

    1

    h-index

1–5 of 96

Venues

  1. Journal of Travel Research

    JTR · 3 publications · 493 citations

    3

    h-index

  2. Journal of China Tourism Research

    3 publications · 96 citations

    3

    h-index

  3. Journal Of Vacation Marketing

    JVM · 3 publications · 111 citations

    3

    h-index

  4. Asia Pacific Journal of Tourism Research

    APJTR · 2 publications · 63 citations

    2

    h-index

  5. Annals of Tourism Research

    2 publications · 381 citations

    2

    h-index

1–5