Chee-Hua Chin

The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?

Chee-Hua Chin, Chee-Ling Chin · Journal of Hospitality Marketing & Management · 2017 · 116 citations

Rural Tourism Destination Competitiveness: A Study on Annah Rais Longhouse Homestay, Sarawak

Chee-Hua Chin, May‐Chiun Lo, Peter Songan et al. · Procedia - Social and Behavioral Sciences · 2014 · 84 citations · Full text

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Banasree Dey, Jones Mathew, Chee-Hua Chin · International Journal of Culture Tourism and Hospitality Research · 2020 · 70 citations

Customer Satisfaction, Tourism Supply, Rural Homestay Choice +19

Green consumption behaviour among Generation Z college students in China: the moderating role of government support

Pick-Soon Ling, Chee-Hua Chin, Jia Yi et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 69 citations

Sustainable Consumption, Green Marketing, Sustainable Development +22

Tourists’ perspectives on hard and soft services toward rural tourism destination competitiveness: Community support as a moderator

May‐Chiun Lo, Chee-Hua Chin, Fung-Yee Law · Tourism and Hospitality Research · 2017 · 66 citations

Tourism Management, Tourism Supply, Economic Development +22