Destination Positioning

Destination Positioning is a strategic marketing process within destination management that distinguishes a geographic location from competing destinations by emphasizing its unique attributes, intended image, and value proposition in the minds of target tourists.

170

Publications

14K

Citations

367

Authors

178

Institutions

Publications per year

2017–2026

41

Authors

367

  1. SP
    Steven Pike

    Queensland University of Technology, Australia

    7 publications · 1.6K citations

    7

    h-index

  2. ŞB
    Şeyhmus Baloğlu

    University of Nevada, Las Vegas, United States

    5 publications · 1.7K citations

    5

    h-index

  3. SK
    Seongseop Kim

    Hong Kong Polytechnic University, Hong Kong SAR China

    5 publications · 454 citations

    5

    h-index

  4. GP
    Girish Prayag

    University of Canterbury, New Zealand

    3 publications · 213 citations

    3

    h-index

  5. SM
    Sonia Mathew

    Christ University, India

    2 publications · 52 citations

    2

    h-index

1–5 of 367

Venues

  1. Journal of Travel Research

    JTR · 14 publications · 4.6K citations

    14

    h-index

  2. Journal Of Vacation Marketing

    JVM · 14 publications · 1.3K citations

    14

    h-index

  3. Tourism Management

    12 publications · 1.6K citations

    12

    h-index

  4. Current Issues in Tourism

    9 publications · 289 citations

    9

    h-index

  5. Journal of Travel & Tourism Marketing

    JTTM · 9 publications · 865 citations

    9

    h-index

1–5