Destination Attribute Positioning is a strategic branding approach within destination marketing that identifies and emphasizes specific, measurable characteristics of a location to differentiate it from competing destinations in the minds of target consumers.
3
Publications
313
Citations
7
Authors
6
Institutions
Publications per year
2017–2026
1
Parents
Publications
3
1–3 of 3
Authors
7
- MMMona Mirehie
Indiana University – Purdue University Indianapolis, United States
1 publications · 24 citations
1
h-index
- DC
1
h-index
- CA
1
h-index
- RJ
1
h-index
- DO
1
h-index
1–5 of 7
Institutions
6
University of Kentucky
Lexington, United States
2 h-index
3 publications
564 citations
University of Indianapolis
Indianapolis, United States
1 h-index
1 publications
24 citations
Indiana University – Purdue University Indianapolis
Indianapolis, United States
1 h-index
1 publications
24 citations
National University of Singapore
Singapore, Singapore
1 h-index
1 publications
275 citations
University of Florida
Gainesville, United States
1 h-index
1 publications
24 citations
University of North Carolina Wilmington
Wilmington, United States
1 h-index
1 publications
275 citations
1–6 of 6
Venues
- Tourism Recreation Research
1 publications · 24 citations
1
h-index
- Journal Of Vacation Marketing
JVM · 1 publications · 14 citations
1
h-index
- Journal of Travel Research
JTR · 1 publications · 275 citations
1
h-index
1–3