Concepedia
Statistics
Publications
23
Citations
1.9K
H-Index
18
Active since
2010
Affiliations
University of Oulu(Current)
University of Jyväskylä
Griffith University
University of Turku
Saila Saraniemi is an author at University of Oulu specializing in marketing, business, and marketing management.
Publications per year
2010–2022
How perceived value drives the use of mobile financial services apps
Heikki Karjaluoto, Aijaz A. Shaikh, Hannu Saarijärvi et al. · International Journal of Information Management · 2018 · 316 citations
Business, Marketing, Marketing Management +14
Problematizing the Concept of Tourism Destination: An Analysis of Different Theoretical Approaches
Saila Saraniemi, Mika Kylänen · Journal of Travel Research · 2010 · 262 citations
Management, Marketing, Marketing Management +12
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
Teck Ming Tan, Saila Saraniemi · Journal of the Academy of Marketing Science · 2022 · 232 citations · Full text
Business, Information Technology, Marketing +14
Antecedents and consequences of destination brand love — A case study from Finnish Lapland
Kaisa Aro, Kati Suomi, Saila Saraniemi · Tourism Management · 2018 · 211 citations
Business, Marketing, Tourism Management +16
Analysis of content creation in social media by B2B companies
Lauri Huotari, Pauliina Ulkuniemi, Saila Saraniemi et al. · Journal of Business and Industrial Marketing · 2015 · 125 citations
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