Concepedia
Statistics
Publications
29
Citations
1.4K
H-Index
20
Active since
2003
Affiliations
University of Oulu(Current)
Nicolaus Copernicus University
Pauliina Ulkuniemi is an author at University of Oulu specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingInteractive MarketingCustomer SatisfactionDigital MarketingOrganizational BehaviorDesignEngineeringSoftware Design
Publications per year
2003–2023
Modularity in developing business services by platform approach
Saara Pekkarinen, Pauliina Ulkuniemi · The International Journal of Logistics Management · 2008 · 218 citations
Logistics Processes, Business Intelligence, Services Management +20
The role of digital channels in industrial marketing communications
Heikki Karjaluoto, Nora Mustonen, Pauliina Ulkuniemi · Journal of Business and Industrial Marketing · 2015 · 163 citations · Full text
Digital Marketing, Brand Strategy, Industrial Marketing Communications +21
Analysis of content creation in social media by B2B companies
Lauri Huotari, Pauliina Ulkuniemi, Saila Saraniemi et al. · Journal of Business and Industrial Marketing · 2015 · 123 citations
Business-to-business Research, Digital Marketing, Emerging Media +24
End-user engagement within innovative public procurement practices: A case study on public–private partnership procurement
Hannu Torvinen, Pauliina Ulkuniemi · Industrial Marketing Management · 2016 · 95 citations · Full text
Marketing, Public Procurement, Organizational Systems +12
Developing the value perception of the business customer through service modularity
Emmi Rahikka, Pauliina Ulkuniemi, Saara Pekkarinen · Journal of Business and Industrial Marketing · 2011 · 81 citations
Service Provider, Customer Satisfaction, Customer Experience +27
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