Concepedia

Cross-promotion Strategy

Cross-Promotion Strategy is a marketing coordination method that integrates promotional efforts between two or more distinct brands, products, or services to mutually enhance consumer reach, engagement, and brand equity through shared messaging and bundled incentives.

9

Publications

372

Citations

17

Authors

16

Institutions

Publications per year

2017–2026

2

Parents

Publications

9

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L. Montgomery · Journal of Marketing Research · 2011 · 151 citations

, , +17

The commercialization of American culture: new advertising, control and democracy

Choice Reviews Online · 1996 · 73 citations

, , +15

Should companies jointly promote their complementary products when they compete in other product categories?

Salma Karray, Simon Pierre Sigué · European Journal of Operational Research · 2016 · 45 citations

, , +14

Does Synergy Work? An Examination of Cross-Promotion Effects

Tang Tang, Gregory D. Newton, Xiaopeng Wang · The International Journal on Media Management · 2007 · 32 citations

, , +17

JURNALISME ERA BARU (KONVERGENSI MEDIA RADAR JOGJA DALAM MENGHADAPI PERSAINGAN MEDIA)

Titik Wahyuningsih, Abraham Zakky Zulhazmi · Academic Journal of Da wa and Communication · 2020 · 16 citations · Full text

, , +12

1–5 of 9

Authors

17

  1. XW
    Xiaopeng Wang

    Chinese Academy of Sciences, China

    1 publications · 32 citations

    1

    h-index

  2. SC
    Sweta Chaturvedi Thota

    University of San Francisco, United States

    1 publications · 13 citations

    1

    h-index

  3. SP
    Simon Pierre Sigué

    Athabasca University, Canada

    1 publications · 45 citations

    1

    h-index

  4. GD
    Gregory D. Newton

    Indiana University, United States

    1 publications · 32 citations

    1

    h-index

  5. JA
    José Alberto García Avilés

    Universitat de Miguel Hernández d'Elx, Spain

    1 publications · 15 citations

    1

    h-index

1–5 of 17

Institutions

16

  1. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    2 publications

    302 citations

  2. Wayne State University

    Detroit, United States

    1 h-index

    1 publications

    13 citations

  3. School of Business and Management

    Tours, France

    1 h-index

    1 publications

    13 citations

  4. Ontario Tech University

    Oshawa, Canada

    1 h-index

    1 publications

    45 citations

  5. ESIC Hospital

    Delhi, India

    1 h-index

    1 publications

    15 citations

  6. University of South Florida St. Petersburg

    St. Petersburg, United States

    1 h-index

    1 publications

    32 citations

  7. Athabasca University

    Athabasca, Canada

    1 h-index

    1 publications

    45 citations

  8. UIN Raden Mas Said Surakarta

    Kartasura, Indonesia

    1 h-index

    2 publications

    32 citations

1–8 of 16

Venues

  1. Electronic Commerce Research

    1 publications · 13 citations

    1

    h-index

  2. Journalism Practice

    1 publications · 15 citations

    1

    h-index

  3. Journal of Marketing Research

    1 publications · 151 citations

    1

    h-index

  4. Journal of Advertising

    1 publications · 13 citations

    1

    h-index

  5. The International Journal on Media Management

    1 publications · 32 citations

    1

    h-index

1–5