Concepedia

Gregory D. Newton

GD

Statistics

Publications

10

Citations

245

H-Index

10

Active since

1988

Affiliations

Indiana University(Current)

University of Oklahoma

Indiana University Bloomington

Gregory D. Newton is an author at Indiana University specializing in mass communication, social sciences, and communication.

Publications per year

1988–2019

10

Publications

10

Delineating Grazing: Observations of Remote Control Use

Susan Tyler Eastman, Gregory D. Newton · Journal of Communication · 1995 · 44 citations

Social Sciences, Communication, Communication Theory +6

Structural determinants of the television news audience

James G. Webster, Gregory D. Newton · Journal of Broadcasting & Electronic Media · 1988 · 35 citations

Social Sciences, Communication, Audience Studies +16

Promoting prime‐time programs in megasporting events

Susan Tyler Eastman, Gregory D. Newton, Lindsy Pack · Journal of Broadcasting & Electronic Media · 1996 · 32 citations

Management, Strategy, Event Management +9

Does Synergy Work? An Examination of Cross-Promotion Effects

Tang Tang, Gregory D. Newton, Xiaopeng Wang · The International Journal on Media Management · 2007 · 32 citations

Social Sciences, Communication, Marketing +17

The impact of structural salience within on‐air promotion

Susan Tyler Eastman, Gregory D. Newton · Journal of Broadcasting & Electronic Media · 1998 · 20 citations

Management, Marketing, Marketing Management +11

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