Concepedia

Sweta Chaturvedi Thota

SC

Statistics

Publications

6

Citations

115

H-Index

6

Active since

2009

Affiliations

University of San Francisco(Current)

Wayne State University

Sweta Chaturvedi Thota is an author at University of San Francisco specializing in interactive marketing, marketing communication, and business.

Top concepts

Publications per year

2009–2018

6

Publications

6

The psychological underpinnings of relative thinking in price comparisons

Ritesh Saini, Sweta Chaturvedi Thota · Journal of Consumer Psychology · 2010 · 32 citations

Is a website known by the banner ads it hosts?

Sweta Chaturvedi Thota, Ji Hee Song, Abhijit Biswas · International Journal of Advertising · 2012 · 19 citations

Social Media: A Conceptual Model of the Whys, Whens and Hows of Consumer Usage of Social Media and Implications on Business Strategies

Sweta Chaturvedi Thota · Academy of Marketing Studies journal · 2018 · 18 citations

, , +19

A Resolution Model of Consumer Irritation Consequences and Company Strategies: Social Networking and Strategy Implications

Sweta Chaturvedi Thota · USF Scholarship Repository (University of San Francisco) · 2012 · 17 citations · Full text

Do Animated Banner Ads Hurt Websites? the Moderating Roles of Website Loyalty and Need for Cognition

Sweta Chaturvedi Thota, Ji Hee Song, Val Larsen · USF Scholarship Repository (University of San Francisco) · 2010 · 16 citations · Full text

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