Concepedia

Cross-category Assortment

Cross-Category Assortment is a retail merchandising strategy that integrates product selections across multiple distinct categories to optimize consumer choice, enhance cross-selling opportunities, and maximize overall category performance through coordinated assortment planning.

4

Publications

165

Citations

9

Authors

10

Institutions

Publications per year

2017–2026

2

Parents

Publications

4

Investigating the Cross-Category Effects of Store Brands

Serdar Sayman, Jagmohan S. Raju · Review of Industrial Organization · 2004 · 67 citations

, , +11

Allocating a hybrid retailer's assortment across retail stores: Bricks-and-mortar vs online

Amit Bhatnagar, Siddhartha S. Syam · Journal of Business Research · 2013 · 61 citations

, , +14

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Madhu Viswanathan, Om Narasimhan, George John · Marketing Science · 2020 · 19 citations · Full text

, , +17

Cross-Category Retailing Management: Substitution and Complementarity

Chenxu Ke, Ruxian Wang · Manufacturing & Service Operations Management · 2021 · 18 citations

, , +17

1–4 of 4

Authors

9

  1. JS
    Jagmohan S. Raju

    University of Pennsylvania, United States

    1 publications · 67 citations

    1

    h-index

  2. AB
    Amit Bhatnagar

    University of Eastern Finland, Finland

    1 publications · 61 citations

    1

    h-index

  3. MV
    Madhu Viswanathan

    London School of Economics and Political Science, United Kingdom

    1 publications · 19 citations

    1

    h-index

  4. GJ
    George John

    University of Minnesota, United States

    1 publications · 19 citations

    1

    h-index

  5. ON
    Om Narasimhan

    University of Minnesota, United States

    1 publications · 19 citations

    1

    h-index

1–5 of 9

Institutions

10

  1. Nanjing University

    Nanjing, China

    1 h-index

    1 publications

    18 citations

  2. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    1 publications

    61 citations

  3. London School of Economics and Political Science

    London, United Kingdom

    1 h-index

    1 publications

    19 citations

  4. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    19 citations

  5. Marquette University

    Milwaukee, United States

    1 h-index

    1 publications

    61 citations

  6. Indian School of Business

    Hyderabad, India

    1 h-index

    1 publications

    19 citations

  7. Johns Hopkins University

    Baltimore, United States

    1 h-index

    1 publications

    18 citations

  8. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    67 citations

1–8 of 10

Venues

  1. Journal of Business Research

    JBR · 1 publications · 61 citations

    1

    h-index

  2. Marketing Science

    1 publications · 19 citations

    1

    h-index

  3. Review of Industrial Organization

    RIO · 1 publications · 67 citations

    1

    h-index

  4. Manufacturing & Service Operations Management

    1 publications · 18 citations

    1

    h-index

1–4