Concepedia

Corporate Visual Identity

Corporate Visual Identity is a strategic branding construct that comprises the visual elements—such as logos, color schemes, typography, and design guidelines—through which a corporation represents itself consistently across all communication platforms to foster recognition, convey organizational values, and differentiate from competitors within its market environment.

74

Publications

5.9K

Citations

115

Authors

73

Institutions

Publications per year

2017–2026

16

Parents

Publications

74

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

John M.T. Balmer · European Journal of Marketing · 2001 · 1.1K citations

, , +13

Managing your corporate images

Grahame R. Dowling · Industrial Marketing Management · 1986 · 555 citations

, , +11

Developing your company image into a corporate asset

Grahame R. Dowling · Long Range Planning · 1993 · 300 citations

, , +14

Relationships between personal and corporate reputation

D. B. Bromley · European Journal of Marketing · 2001 · 290 citations

, , +14

Creating the corporate soul: the rise of public relations and corporate imagery in American big business

Choice Reviews Online · 1999 · 261 citations

, , +10

1–5 of 74

Authors

115

  1. TM
    T.C. Melewar

    Middlesex University, United Kingdom

    10 publications · 709 citations

    10

    h-index

  2. JM
    John M.T. Balmer

    Brunel University of London, United Kingdom

    6 publications · 1.5K citations

    6

    h-index

  3. JS
    John Saunders

    Aston University, United Kingdom

    5 publications · 504 citations

    5

    h-index

  4. AL
    Annette L.M. van den Bosch

    University of Twente, Netherlands

    5 publications · 506 citations

    5

    h-index

  5. MD
    Menno D.T. de Jong

    University of Twente, Netherlands

    4 publications · 440 citations

    4

    h-index

1–5 of 115

Institutions

73

  1. University of Warwick

    Coventry, United Kingdom

    6 h-index

    6 publications

    554 citations

  2. Aston University

    Birmingham, United Kingdom

    6 h-index

    6 publications

    554 citations

  3. Brunel University of London

    London, United Kingdom

    5 h-index

    7 publications

    259 citations

  4. University of Bradford

    Bradford, United Kingdom

    5 h-index

    5 publications

    1.2K citations

  5. University of Twente

    Enschede, The Netherlands

    5 h-index

    8 publications

    898 citations

  6. Middlesex University

    London, United Kingdom

    3 h-index

    6 publications

    100 citations

  7. Aarhus University

    Aarhus, Denmark

    3 h-index

    4 publications

    76 citations

  8. University of Amsterdam

    Amsterdam, The Netherlands

    3 h-index

    3 publications

    392 citations

1–8 of 73

Venues

  1. European Journal of Marketing

    EJM · 11 publications · 2.3K citations

    11

    h-index

  2. 7

    h-index

  3. Corporate Reputation Review

    4 publications · 106 citations

    4

    h-index

  4. International Marketing Review

    3 publications · 200 citations

    3

    h-index

  5. Journal of Marketing for HIGHER EDUCATION

    3 publications · 66 citations

    3

    h-index

1–5